Each week, we post a thought-provoking question for your consideration. Our theme the past few weeks has been technology and the law.
Here’s last week’s question, along with your responses:
I want to spice up a PowerPoint presentation. Which of the following are OK legally?
a. Kicking off the presentation by playing BTO’s Takin’ Care of Business from my iTunes playlist (0%)
b. Embedding a YouTube video of the SNL “more cowbell” skit to illustrate effective teamwork (0%)
c. Inserting a photo of Donald Trump into a section about how not to fire employees (6%)
d. Showing the opening sequence of my Office Space DVD to demonstrate the advantages of telecommuting (0%)
e. Passing out copies of a Harvard Business Review article on business ethics, including respecting copyright laws (4%)
f. Linking to one of the deeply inspirational videos on the Blawg (19%)
g. All of the above (40%)
h. None of the above (32%)
The correct answer is “f.” All the other choices could land you in legal hot water.
Copyright is one of the most misunderstood (and frequently violated) areas of the law. That is especially true as technology continues to morph and the law tries to play catch-up.
The basic principle is pretty simple: If you own it, you can use it. If you don’t, you can’t (unless you pay for it).
While some of the items may be somewhat debatable, the advice we generally get from our technology law gurus is that the only semi-safe choice among the above is linking. That is particularly true if the site owner clearly owns the rights to the material and encourages linking. That’s why “f” is the right choice. (In fact, I’ll go on record right now as saying that you have my permission to link to any of the deeply inspirational and potentially life-changing videos on this site.)
Generally, to use the other items, you’d have to have the copyright owners’ permission. The problem with that is that (a) it’s a time-consuming pain and (b) expensive. For example, to get the rights to show an SNL skit, you have to obtain a license from the show’s owners, the individual actors and others. The cost can be upwards of $5,000.
Some companies opt to obtain general music licenses to allow them to pay music are workplace gatherings. Click here or here if you’re interested in exploring that option.
The Bottom Line? Get permission or get creative.
Our readers are now batting a somewhat respectable .462 (12 right, 14 wrong) on our Questions of the Week. The next one will be coming your way soon.
Thanks for your participation!